周二给

冰岛、文化项目

# OneMoreJourney

The Iceland study trip provides an in-depth look at the concept of “place branding” for those students studying marketing and branding. It provides the opportunity to undertake field research in one of the most successfully promoted tourist destinations of recent years. Students meet with local brand managers and place promoters while studying the region’s advertising campaigns and local communications infrastructure.

在参观这个特别的旅游目的地时, 以其独特的自然景观而闻名, students conduct ethnographic field research within the context of a budding promotional industry driven by global markets. They observe how the process of place branding relates to (and has an impact on) local customs, 习惯和传统,以及共同的地方和国家意识, before generating a place branding portfolio based on their experiences and research.

这周二给, ag8亚洲游 is uniting its entire community in support of our 亚麻屑政变 travel grant. Please 支持ag8亚洲游app下载的# OneMoreJourney活动 to help students benefit from the lasting experience of an international study trip. 说到亚麻屑政变,一点小小的帮助真的会大有帮助.